In-house @ Metro Creative Group
A hot classic to warm your heart
Working with Metro Creative Group, we met with a new client who wanted us to create from scratch Jaylee's Hot Chocolate Brand. Starting this company with his grandmother's recipe he wanted the brand to have a sense of history, "something classic". I got to come up with various logos and type treatments that I felt blended in with packaging from the 1940's with the 1950's.
Our client loved the style of pop fountains, skate service, and retro diners in the 1950's. The vision was to mimic a package you would find on the shelf in a diner to give the brand that old fashioned look. "Something classic", was the reoccuring theme and I'm proud to say I think it was accomplished.