In-house work @ Kahala Management
Float on by with the blimp in the sky(1)
Identity & illustrations
At Kahala Management our creative services department was full of talented designers who all participated in providing designs for the corporation's various brand promotions and logos. The team was handed the ironically short creative brief for a logo design for Blimpie®'s 50th Anniversary and my eyes lit up like that one Easter(2).
Finally, an opportunity to provide Mid-Century Modern and retro inspired design for the company born on 1964. Finding inspiration anywhere I could find old photos of the store front's first appearances I thought it was very appropriate to use what worked initially. I am a firm believer in historical trust. I really wanted this logo to coinicide with the fun of vintage neon signage in Las Vegas and a perfection of the shapes and lettering in the brand's first blimp based logo iterations and googie(3) type treatments.
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